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The importance of color in logo design

 

Not every creator, when he is starting the design process, thinks about the importance of right chosen color and it’s one of the most widespread mistakes. Every color has it’s own meaning and is oriented on direct audience. It's described in quite easy way in the next article inkbotdesign.com/how-color-affects-marketing-and-branding/.

As it can be seen, the best way to create a good logo is to choose one main color, that would not be changed even in process of rebranding, because exactly color is that feature, which makes logos recognizable. Everyone knows that Coca Cola is red, McDonalds is yellow, Starbucks is green and so on and there are reasons for this. Find well combined colors in logos you may here.

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